Sona Benefits, a Pharmacy Benefit Manager based in Asheville, NC. As Sona Benefits began to expand, they sought to establish a distinct identity that stood apart from their parent company while remaining connected to the Sona family.
I was entrusted with refreshing their marketing materials and website to support this evolution. This included updating the color palette, typography, and expanding their design assets. A key addition was the introduction of a clean, playful bubble motif, which reflects their brand attributes of being genuine, fresh, and authentic.
The refreshed brand aesthetic not only reinforces their unique identity but also positions Sona Benefits as a bold disruptor in the industry, helping them stand out from competitors and resonate with their audience.
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