Overtime Academy is a basketball training program designed to help student-athletes excel on the court and secure college scholarships. While the program had been focused on in-person training, the owner sought to expand its reach through online offerings.
I was tasked with developing a comprehensive brand identity, including a logo and additional touchpoints like a T-shirt design, course covers, and a podcast thumbnail. The solution was a hexagonal basketball shield, symbolizing both strength and academic excellence. To complement this, I crafted a custom typographic wordmark that adds authenticity and uniqueness to the brand, creating a cohesive and memorable identity that sets Overtime Academy apart.
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