In 2023, I began a year-long journey of remote work and travel with Remote Year, a company dedicated to fostering community and cultural connection while providing coworking spaces and travel accommodations. As part of this program, each travel group is given its own unique name.
I was asked to create a brand identity for our group, Feng Shan. This involved designing a logo and merchandise that represented our shared experiences and identity as a traveling community.
The brand became a unifying symbol and a way for us to strengthen our sense of connection as we explored the world. It turned our group into more than just a collection of travelers; it made us a family on the move.
Every project I take on starts with a crucial step: the moodboard. It’s where the creative vision takes shape and ensures that the client and I are aligned from the start. For this project, we explored several exciting directions but ultimately chose an Asian stamp-inspired style. This approach felt especially meaningful as our final stop was Japan, and the aesthetic seamlessly tied into the diverse touchpoints we wanted to create for the community.
The name Feng Shan carries a profound legacy, inspired by Ho Feng-Shan, a Chinese diplomat who risked his life and career to save thousands of Jewish lives during World War II. His bravery and dedication to humanity reflect the values of unity, courage, and connection. In branding our Remote Year travel group, Feng Shan, I sought to capture these same qualities.
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